Commerce Has Changed. Are You Ready?
Commerce Has Changed. Are You Ready?
Commerce Has Changed. Are You Ready?
Reshaping how brands sell, acquire customers, and scale in today’s market.
Reshaping how brands sell, acquire customers, and scale in today’s market.
Reshaping how brands sell, acquire customers, and scale in today’s market.
The perfect balance of optimization and innovation
The perfect balance of optimization and innovation
The perfect balance of optimization and innovation
Jordan brings the perfect balance of optimization and innovation; knowing how to be profitable and incrementally improve the basic tried-and-true channels and tactics, while leaning into and being an early adopter/tester of emerging trends and out-of-the-box thinking.
Jordan brings the perfect balance of optimization and innovation; knowing how to be profitable and incrementally improve the basic tried-and-true channels and tactics, while leaning into and being an early adopter/tester of emerging trends and out-of-the-box thinking.
- Nick Lamoth, Crocs
- Nick Lamoth, Crocs
The Story
Behind the Work
The Story
Behind the Work
The Story
Behind the Work
I learned marketing the hard way by buying my first business at 23. It was a restaurant, and I had no idea what I was doing. I didn’t make money on it, but I learned one thing early: I knew how to get people to show up.
After that, my wife and I built a baby clothing brand to solve a specific problem we couldn’t find a product for. That company grew into one of the top baby brands in Canada and did over $25 million in revenue. From there, I went on to build and acquire clothing/apparel brands and help owners understand how to reach their customers in this ever-evolving digital market. It became my focus.
I learned marketing the hard way by buying my first business at 23. It was a restaurant, and I had no idea what I was doing. I didn’t make money on it, but I learned one thing early: I knew how to get people to show up.
After that, my wife and I built a baby clothing brand to solve a specific problem we couldn’t find a product for. That company grew into one of the top baby brands in Canada and did over $25 million in revenue. From there, I went on to build and acquire clothing/apparel brands and help owners understand how to reach their customers in this ever-evolving digital market. It became my focus.
Across all of them, I kept running into the same issue of brands pouring money into influencers without being able to clearly measure what was working. Creators didn’t know their real impact. Brands didn’t trust the results. Everyone was trying to get the better end of the deal.
That misalignment is what I became obsessed with fixing.
When TikTok Shop emerged, I saw a massive opportunity. It was the first time I saw a system where incentives actually lined up. Performance was visible. Creators and brands could both win clearly and at scale.
So I went all in. I made a lot of mistakes early, but what came out of it was a better way to think about marketing: not as influence, but as aligned incentives. A true win-win model.
Social Commerce Club is now one of the top TikTok Shop agencies in North America.
Here’s the reality: the market is changing fast. Keeping up matters more than ever. If you’re a brand or business leader looking to adapt to how products are sold today, you’re in the right place.
Across all of them, I kept running into the same issue of brands pouring money into influencers without being able to clearly measure what was working. Creators didn’t know their real impact. Brands didn’t trust the results. Everyone was trying to get the better end of the deal.
That misalignment is what I became obsessed with fixing.
When TikTok Shop emerged, I saw a massive opportunity. It was the first time I saw a system where incentives actually lined up. Performance was visible. Creators and brands could both win clearly and at scale.
So I went all in. I made a lot of mistakes early, but what came out of it was a better way to think about marketing: not as influence, but as aligned incentives. A true win-win model.
Social Commerce Club is now one of the top TikTok Shop agencies in North America.
Here’s the reality: the market is changing fast. Keeping up matters more than ever. If you’re a brand or business leader looking to adapt to how products are sold today, you’re in the right place.
How I Help You Build and Scale
How I Help You Build and Scale
How I Help You Build and Scale
Who
Who
$10 million brands selling physical products
$10 million brands selling physical products
CMOs, VPs of Marketing, and executive teams
CMOs, VPs of Marketing, and executive teams
Companies struggling to reach the next generation on TikTok
Companies struggling to reach the next generation on TikTok
How
How
Advisory & Executive Guidance
Advisory & Executive Guidance
Ongoing support for leadership teams navigating TikTok Shop for the first time, covering strategy, resourcing, and what actually drives results.
Ongoing support for leadership teams navigating TikTok Shop for the first time, covering strategy, resourcing, and what actually drives results.
Agency Execution (Done For You)
Agency Execution (Done For You)
Through my team at Social Commerce Club, we build and run the full TikTok Shop operating system from creator engine to content to measurement.
Through my team at Social Commerce Club, we build and run the full TikTok Shop operating system from creator engine to content to measurement.
Mastermind & Coaching (Build It In-House)
Mastermind & Coaching (Build It In-House)
For founders and teams who want to own the system themselves, I do one-on-one coaching, and teach the exact model inside TikTok Shop OS.
For founders and teams who want to own the system themselves, I do one-on-one coaching, and teach the exact model inside TikTok Shop OS.
Results
Results
TikTok Shop becomes a meaningful revenue channel
TikTok Shop becomes a meaningful revenue channel
Creator performance is visible and repeatable
Creator performance is visible and repeatable
Your team knows what to prioritize and how to scale
Your team knows what to prioritize and how to scale
You operate with clearer thinking, stronger principles, better relationships, and more confidence as a leader
You operate with clearer thinking, stronger principles, better relationships, and more confidence as a leader
Customer satisfaction scores jumped from 3.2 to 4.6.
Customer satisfaction scores jumped from 3.2 to 4.6.
Customer satisfaction scores jumped from 3.2 to 4.6.
Brought in [Client] to fix chronic inconsistency across stores. Within 6 months, every location was executing the same playbook. Customer satisfaction scores jumped from 3.2 to 4.6.
Brought in [Client] to fix chronic inconsistency across stores. Within 6 months, every location was executing the same playbook. Customer satisfaction scores jumped from 3.2 to 4.6.
- David Chen, CEO, Pacific Home Goods
- David Chen, CEO, Pacific Home Goods
Social Commerce Club is a full-service TikTok Shop agency that builds and runs creator-driven revenue channels for enterprise brands.
We work with companies doing $10M+ in revenue to install the full operating system, creator sourcing, content production, measurement, and execution cadence, so TikTok Shop becomes a real, scalable part of the business.
We’re one of the only platinum TikTok Shop partners in North America, and we’ve helped brands generate hundreds of thousands of creator-led videos and scale to millions in monthly revenue on the platform.
Social Commerce Club is a full-service TikTok Shop agency that builds and runs creator-driven revenue channels for enterprise brands.
We work with companies doing $10M+ in revenue to install the full operating system, creator sourcing, content production, measurement, and execution cadence, so TikTok Shop becomes a real, scalable part of the business.
We’re one of the only platinum TikTok Shop partners in North America, and we’ve helped brands generate hundreds of thousands of creator-led videos and scale to millions in monthly revenue on the platform.
$75M+
TikTok Shop GMV Driven
$75M+
TikTok Shop GMV Driven
2.4B+
TikTok Shop Views Generated
2.4B+
TikTok Shop Views Generated
510K+
Affiliate Videos Posted
510K+
Affiliate Videos Posted
TikTok Shop OS
TikTok Shop OS
TikTok Shop OS
TikTok Shop OS is my mastermind for founders, operators, and teams who want to build and scale TikTok Shop in-house.
This is where I break down the exact operating system we use inside enterprise brands, creator sourcing, incentive structure, content velocity, and measurement so you can implement it the right way immediately.
It’s designed for people who want to understand how this actually works, what to prioritize, proper implementation, and how to turn TikTok Shop into a real, predictable revenue channel inside their business.
TikTok Shop OS is my mastermind for founders, operators, and teams who want to build and scale TikTok Shop in-house.
This is where I break down the exact operating system we use inside enterprise brands, creator sourcing, incentive structure, content velocity, and measurement so you can implement it the right way immediately.
It’s designed for people who want to understand how this actually works, what to prioritize, proper implementation, and how to turn TikTok Shop into a real, predictable revenue channel inside their business.
A pulse on bleeding-edge
marketing tactics
A pulse on bleeding-edge
marketing tactics
A pulse on bleeding-edge
marketing tactics
Jordan always has a pulse on bleeding-edge marketing tactics, and is always willing to share openly!
Jordan always has a pulse on bleeding-edge marketing tactics, and is always willing to share openly!
- John Roman, BattlBox
- John Roman, BattlBox
Speaking & Media
Speaking & Media
Speaking & Media
Talk Topics
Talk Topics
TikTok Shop as a Brand's Main Revenue Driver
Turn TikTok Shop into a measurable, scalable part of your business the right way.
Creator Economics: Incentives Over Influence
Build creator systems that perform, not just generate content.
From Operator to Owner
How to make the shift from doing the work to leading what scales.
The Discipline Gap
Why success stops translating and how to rebuild structure that holds.
The Essential Paradigm Shift
Change how you think to unlock what tactics can’t.
Win-Win Thinking: Success That Compounds
Why the best growth comes from aligned incentives not one-sided wins.
Past Speaking Engagements
Past Speaking Engagements
Past Speaking Engagements
CDM Summit — Canadian Digital Marketing Summit
CDM Summit — Canadian Digital Marketing Summit
Strategies to Achieve Growth in DTC
Strategies to Achieve Growth in DTC
SPEAKING
AND MEDIA KIT
SPEAKING
AND MEDIA KIT
SPEAKING
AND MEDIA KIT
Download Jordan’s media kit to explore speaking topics, credentials, and booking information.
Download Jordan’s media kit to explore speaking topics, credentials, and booking information.
Download Jordan’s media kit to explore speaking topics, credentials, and booking information.
The Unofficial
TikTok Shop Podcast
The Unofficial
TikTok Shop Podcast
The Unofficial
TikTok Shop Podcast
Join me on the go-to podcast for brands looking to understand TikTok Shop and turn creator activity into measurable growth.
Join me on the go-to podcast for brands looking to understand TikTok Shop and turn creator activity into measurable growth.
What’s Covered
What’s Covered
What’s actually working on TikTok Shop right now
How to build and scale a creator engine
Incentive structures that drive performance
Affiliate strategy, live shopping, and product launches
Paid media and storefront optimization
The systems behind scaling to consistent revenue
Listen Now
How to 10x TikTok Shop Revenue with These 3...
How to 10x TikTok Shop Revenue with These 3...
TikTok Shop is Changing E-commerce, but how?
TikTok Shop is Changing E-commerce, but how?
Stop Wasting Data on TikTok Shop - Stack It Ri...
Stop Wasting Data on TikTok Shop - Stack It Ri...
If your audience is made up of founders, operators, creators, or marketing leaders, I’ll bring practical insights they can apply immediately across TikTok Shop, business, and how they think and operate.
If your audience is made up of founders, operators, creators, or marketing leaders, I’ll bring practical insights they can apply immediately across TikTok Shop, business, and how they think and operate.
If your audience is made up of founders, operators, creators, or marketing leaders, I’ll bring practical insights they can apply immediately across TikTok Shop, business, and how they think and operate.
Invite Me on Your Podcast
What I’m All About
What I’m All About
I build everything on principles, frameworks, and mental models.
I build everything on principles, frameworks, and mental models.
One of my favorite books is The 7 Habits of Highly Effective People. I revisit it every year and teach it to my kids.
One of my favorite books is The 7 Habits of Highly Effective People. I revisit it every year and teach it to my kids.
I believe paradigm shifts are one of the most important things you can do in your life.
I believe paradigm shifts are one of the most important things you can do in your life.
Let’s Scale
Let’s Scale
If you’re a $100M+ brand trying to figure out TikTok Shop, or a founder looking to think and operate at a higher level, this is a good place to start.
If you’re a $100M+ brand trying to figure out TikTok Shop, or a founder looking to think and operate at a higher level, this is a good place to start.
Adapt. Align. Scale.
Founder, Social Commerce Club
jordan@socialcommerceclub.com
© 2026 Jordan West | Site by Brand Alchemy
Adapt. Align. Scale.
Founder, Social Commerce Club
jordan@socialcommerceclub.com
© 2026 Jordan West | Site by Brand Alchemy
Adapt. Align. Scale.
Founder, Social Commerce Club
jordan@socialcommerceclub.com
© 2026 Jordan West | Site by Brand Alchemy